Blog 5

http://67.media.tumblr.com/181b7a5ee4676d1cbe30f1028bc1122e/tumblr_nuhtt96etf1uxpcvmo1_1280.jpg
This ad uses a famous person as front cover to hopefully attract consumer attention. It shows that not only that his teeth are white but that they are perfectly inline to put the idea in the consumers mind that this will fix there teeth every way possible. The ad then goes to explain how it how it makes him happy. This means it is trying to promise happiness to the consumers. The ad then goes and promises that the only way your teeth could possibly get cleaner is if you went to your dentist. This is showing how they are telling the consumer that there product is above all others. This ad shows that it is accepted by the american dental association hoping to prove to the consumers that it is a product that they can trust and that it will work the best.